Aquariumin: Elevating E-Commerce Performance Through Creative Excellence
At Kleir Creative Agency, we partnered with Aquariumin, an online business specializing in aquascape and terrarium products, to enhance its e-commerce presence. Our collaboration focused on three key aspects: Product Photoshoot, Logo/Branding, and Ads Management. The results were outstanding, with significant sales growth and high Return on Ad Spend (ROAS).
1. Product Photoshoot
To capture the essence of Aquariumin’s diverse product range, we conducted a professional product photoshoot that emphasized quality and detail.
Key Highlights:
High-Quality Imagery: We showcased the textures and unique designs of items like bonsai decorations, resin ornaments, and specialized aquascaping sand and stones.
Creative Styling: Products were styled in naturalistic setups to resonate with aquascaping enthusiasts and create a visually appealing shopping experience.
E-Commerce Optimization: The images were formatted and edited for optimal performance on platforms like Shopee, Tokopedia, and TikTok Shop, ensuring faster loading times and higher click-through rates.
2. Logo/Branding
To strengthen Aquariumin’s identity, we designed a logo and branding elements that reflected its niche in the aquascaping and terrarium market.
Creative Approach:
Nature-Inspired Design: The logo incorporated organic elements to highlight the brand’s connection to aquascaping and nature.
Color Palette: We used earthy tones that evoke trust, quality, and harmony with the environment.
Cohesive Branding: Every visual element—from packaging to online store design—followed a consistent branding strategy, reinforcing customer recognition and loyalty.
3. Ads Management
We managed Aquariumin’s e-commerce advertising campaigns across multiple platforms, focusing on performance-driven strategies to maximize sales and ROAS.
Key Strategies:
Targeted Ad Campaigns: Leveraging audience insights, we tailored ads for aquascape hobbyists and terrarium enthusiasts.
Content-Driven Ads: Combined compelling visuals from the product photoshoot with persuasive ad copy to drive engagement.
Continuous Optimization: Monitored and adjusted campaigns in real-time to ensure maximum effectiveness.
Results:
High ROAS: The campaigns consistently achieved high Return on Ad Spend, making the ads highly profitable.
Monthly Sales Growth: Aquariumin saw a significant increase in sales each month, solidifying its position in the competitive e-commerce space.
Conclusion
Through a combination of stunning product imagery, cohesive branding, and performance-driven ad management, Kleir Creative Agency helped Aquariumin achieve remarkable growth in both brand visibility and sales. This project demonstrated the power of creative strategy paired with data-driven execution in the e-commerce industry.
